Created in 2006 by Jack Dorsey, Twitter strikes a unique pose in the aggressively growing field of social networking. Twitter gained it’s notoriety because of the frequent usage of their SMS service, able to send small messages instantaneously between users. A maximum of 140 characters can be used in these short messages, commonly called “tweets”. SMS is Twitter’s functional strong point and most frequently used to communicate when timing is critical.
Because of the explosive growth factor involved in social networking development, Twitter has raised an unprecedented 57 million dollars in venture capital. Using venture capital is a fairly simple concept. People who invest in these aggressively growing markets like Twitter hope to gain a return on their investment through advertising. Once the site reaches it’s peak in membership numbers and activity frequency, the site can be sold and turned over to a larger, more suitable development team. Backed by companies with larger revenues, the expansions and improvements made to the site will become epically advantageous to it’s users. The evolution of the sites functionality and improvement will be based solely upon user demand.
Superstars use Twitter! Yes it’s true! Superstars like Britney Spears, Stephen Fry, Ellen DeGeneres, Ashton Kutcher, and more use Twitter to build world class Internet followings. Ashton Kutcher alone has over one million unique followers. Twitter has powerful sway in the field of social networking through its snowballing member base.
Twitter is now the third most popular social network, receiving nearly 6 million unique visits each month. As far as the SMS market is concerned, Twitter is at the top of the food chain. Twitter represents the opportunity to revolutionize Internet SMS messaging. Because they are now recognized as the service to use for SMS communication, future developments should revolve around perfecting their current functionality, not expanding to include services and functions they cannot dominate the market with.
The future of Twitter is being discussed by authorities in the field of technological development across the globe. Every idea you can think of has been suggested and reviewed by the eyes of Twitter personnel. Some of the more likely changes in Twitter’s future include the ability to follow companies like Wal-Mart and American Airlines in order to receive special pricing and new product introductions. Using a simple key stroke, people can “follow” nearly any company in the world with a presence on the Internet. A danger looms in the presence of attempting to use social networks as a full fledged advertising market. Twitter users may blackball entire retail organizations because of annoying and all too prevalent Internet marketing efforts. Big business companies attempting to use Twitter as a revenue source should follow some well known marketing etiquette, know when to say when.
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